How To Earn Money From Instagram in 2022

How To Earn Money From Instagram: If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos. Share your audience.

Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. Not interested in going the influencer route? Try selling your own products.

How To Earn Money From Instagram in 2022
How To Earn Money From Instagram in 2022

How much do Instagram influencers make?

The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. While the money these Instagram superstars can make is astronomical, the income people who aren’t celebrities can make is not necessarily chump change.

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

So, the formula is: more followers + more posts = more money.

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How To Earn Money From Instagram in 2022?

How many Instagram followers do you need to make money?

With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says engagement is key — followers who like, share and comment on your posts.

“Even if you have 1,000 followers who are engaged, the potential to make money is there,” he writes on his blog. With an enthusiastic fan base, no matter how small, “brands are willing to invest in you because of the profitable actions you’ll drive through your account,” Patel adds.

5 ways to make money on Instagram

1. Become an affiliate marketer.

Affiliate marketing can be a good revenue stream once you’ve got a sizable following. Essentially, it involves partnering with a brand to generate awareness as well as sales in exchange for a commission.

This is usually done via trackable URL or unique promo code that the influencer adds to their posts. You’ll earn a commission (anywhere from 5 to 15 percent) for the number of people who use your link to make a purchase.

Considering Instagram doesn’t allow you to add links outside your bio, you can focus on only one product at a time. This is why incorporating promo codes in your posts is a good option for Instagram.

2. Publish sponsored posts for brands.

Influencer marketing is one of the most popular strategies brands rely on, with 94 percent of marketers finding it effective. Whether you’re a macro- or micro-influencer, if you’re an expert in your niche, you will be successful.

Brands are always looking to collaborate with Instagrammers of all sizes to deliver their targeted messages to prospective consumers. Sponsored posts can the take the form of a simple brand mention, a product review or even a testimonial.

Most sponsored post deals like these are negotiable and can range from a single post to a complete campaign. When setting your rate, remember that you’re not just offering your content to brands. More importantly, you’re giving them access to your followers and usage rights too.

3. Launch your e-commerce store.

By now, you’re probably thinking the only way for you to make money on Instagram is to collaborate with brands. But that isn’t the case. If you’re a product creator, Instagram is a great platform for you to market your products. Your products are an extension of you as a brand, so build a business around them with a focus on your audience.

By selling your own creations on Instagram, you don’t need to worry about integrating brand messages into your posts. The only brand you need to worry about is your own. You can incorporate a link to your e-commerce landing page in your bio. Better yet, utilize the Shop Now advertising button that Instagram added to help e-commerce businesses.

You could use print-on-demand services to print and ship merchandise like T-shirts, coffee mugs and wall art. Fashion and health businesses are particularly famous for using Instagram as a marketing platform for their e-commerce stores.

Master & Dynamic is a good example of a store making the most of Instagram to market its audio tools. The link in its bio redirects you to its product catalog.

4. Sell digital products

Building on what we talked about in the previous point, you can use your Instagram account to sell digital products as well. Having established yourself as a subject matter expert, you can market digital resources that your followers might find useful.

From travel guides and e-books to fitness programs, there’s a lot you can offer. If people love what you post on Instagram, chances are they’ll be willing to pay for more detailed, targeted information. And why not, given the platform has so much to offer? These digital resources are selling well on Instagram, and brands love this concept for obvious reasons.

Digital products are a multibillion-dollar industry, and platforms like Instagram make it simple to market such resources and start earning your share. Whether you have an e-book or an online course, you know where to turn to market and sell your digital products.

Moreover, you can use Instagram to showcase your talents like art, writing and fashion. You could find people interested in hiring you for those skills as opposed to promoting things on your channel.

Take Alex Tooby, for instance. She leverages the platform to market her e-courses and paid training. On offer is a chance to learn how to use Instagram as a marketing platform from the expert herself.


There’s a world of opportunities for an Instagram user to earn money by leveraging the platform. Numerous celebrities and influencers, big and small, have used it to establish revenue streams for themselves.

With a dedicated following, you can use Instagram to launch successful business ventures. The special appeal you have can open doors for you. All you have to do is walk through them.

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